attached to the peivast; The investment manager of Golrang Ventures considers the investment method of industrial groups different from other venture capital groups and believes that it is the business models related to their industries that motivate them to invest strategically.

According to the attached peivast, Mohammad Reza Masoumi, investment manager of Golrang Ventures, said in the specialized meeting on the challenges of the investment process in the field of industrial groups’ entry into the investment space: industrial investors are more cautious than other investors. Because we actually communicate with business models and focus on strategic startups that have reached a level of maturity; We invest.

Meisham Zargarpour, a capital raising strategist and business development consultant, also explained the difference in the way of investing in startups: investors sometimes enter the investment phase with a financial approach and sometimes with a strategic approach, although sometimes the border of these two decisions approaches each other, but the difference in view Investment companies make a difference in this field. But I consider the investment business to be the business of buying and selling dreams. It is only the perspective of the investment companies that makes this category different.

Zargarpour continued to talk about the generations of investment in Iran and added: In the first generation of investment, we were faced with financial resources that were injected into start-ups from abroad. Digikala and Snap, i.e. Sarava Group, were examples of this type, the second part were mission and responsibility institutions like Barkat, which is an example of this type, and maybe investment mission institutions like the first movement are also included in this group of investors. But unfortunately, groups such as oil and mining have not started investing yet.

He continued: I consider the entry of Golrang and industrial companies into the startup ecosystem as a good omen, and I believe that this group of investors has a more cautious and strategic view of the market and can be a pioneer.

Taha Razavi, the CEO of Shab Hamm, further discussed the reasons that attract them to choose an investor and said: With all the problems that exist in attracting capital, but when there is a good idea and innovation, it is possible to attract the opinion of the right investor, but Personally, for me and my team, it is important to check the investor’s portfolio, its good name and reputation.

An investor should look at things 360 degrees

He also mentioned the unpredictable factors in start-ups and being under the influence of capital and explained: Corona literally shut down tourism and we had to adjust our forces after 6 months, although we did our best to keep the people who We had gained their difficulty, we gave up but it didn’t work, and in fact startups are defined by these risks, but now we have grown again.

Mohammad Reza Farhi, CEO of Bimah Bazar also pointed to a 360-degree view in investment and said: “Investment requires a multi-dimensional 360-degree view, and it should create a balance between different teams and founders and consider all stakeholders.”

Farhi also addressed the issue of selling dreams during the presentation of startup teams and explained: Startups all over the world should exaggerate to attract Shoaf, but they should not lie.

You have to be a Pokerface to invest

Masoumi, the investment manager of Golrang Venture, considered the difference between investors in this border between dreaming and reality and added: We must recognize this border, they have always said that an investor must be poker-faced so that he can distinguish the border between dreams and reality with coolness and reflection.

According to Masoumi, in recent years even the dreaming among the teams has decreased and now Golrang Ventures welcomes ideas and startups that have ideas in this way to complete their chain.

He continued: We are looking at the issue of strategic investment, we have been following the FMCG discussion for many years and we have become professional in it, now Zep is also a sub-category of Golrang, which has taken a significant share of the logistics market. In fact, our strategy in investing is business development.

The end of the sweet startup decade

Farhi, the CEO of Bazaar Insurance, further mentioned the issue of industrial groups’ entry into the investment space and the fact that these groups are stricter and added: I see the entry of industrial investment companies or perhaps better said private companies into investment as a promising event. Although they are more strict people, they are good at dividing everything and they probably don’t cut corners and always measure everything with scissors. Farhi also talked about the issue of how to attract capital for ideas and said: the conditions have changed from the past and we have already passed that sweet era and that decade of startups.

The opposite of Iran is the situation of the UAE, who do not know which teams to invest in due to the abundance of capital. But I believe that we are always indebted to the courage of the investors of the first decade of Iranian startups. Without them, we would not have many of the current possibilities.

In the final part of the meeting, Masoumi also addressed the issue of hope in the startup ecosystem and said: the entry of industrial groups alone cannot inject hope into the atmosphere. Let’s take a strategic look in this field.